A European Distributor’s Guide: Choosing Material Handling Equipment That Actually Works

Hello, I’m Bindy,  Amarite Company’s Southern Europe Channel Manager.

Over a decade in this industry, I’ve seen costly mistakes—like a Spanish food producer buying standard roller conveyors that rusted within months in Valencia’s humid climate. Let’s avoid those pitfalls together.

Three Uniquely European Challenges

1、Space Constraints: For historic warehouses in Rome or Lisbon (often under 5m ceiling height), compact stacker cranes outperform bulky high-bay systems.

2、Labour Realities: French clients increasingly adopt automated sortation systems—minimum wage hikes make ROI calculations compelling.

3、Cultural Nuances: German engineers scrutinise technical specs, while Spanish buyers prioritise 24/7 support. Hence, our Barcelona service hub.

The Hidden Costs That Catch Buyers Off Guard

A Belgian client once argued, “Your electric pallet truck costs 15% more!” But when we broke down the TCO (Total Cost of Ownership)—including tax rebates for eco-friendly gear, 3-year battery warranties, and kWh savings—the choice became clear.

Practical Tips for European Buyers

1、Beware “One-Size-Fits-All” Claims: Polish cold-storage facilities need -25°C-rated chain conveyors, while Greek ports require salt-resistant steel trolleys.

• Demand Full Compliance: Insist on CE marks and ISO 3691 safety certifications—non-negotiable under EU machinery directives.
• Test Before Investing: Join our free equipment trial programme—see how our AGVs perform in your Brussels or Budapest warehouse

Ready to optimise your operations? Let’s discuss tailored solutions over a coffee—virtually or at our Munich showroom.